Project Details
Objective
Malayala Manorama aimed to tap into the FIFA World Cup excitement by engaging local communities and reinforcing its identity as more than just a news brand – one that actively celebrates and promotes popular culture and sports.
Idea
We launched a multimedia campaign featuring iconic football jerseys humorously reimagined with Indian names – creating instant familiarity and excitement. The message was clear: “Gather your crew. Catch the fever.” It turned global football passion into a local celebration.
Outcome
The campaign generated strong buzz and participation, with over 20 teams joining the tournament. Malayala Manorama earned significant brand mileage as the organising partner, successfully positioning itself as a spirited promoter of community and sports.
Client
Malayala Manorma
Agency
Mudra DDB
Category
OOH
Year
2014
